The Masters of Crystal


Crystal Components

MAXIMA and Pantone trends at the biggest fair in Asia

Preciosa, a.s. vystavovala na hongkongském bižuterním veletrhu už po sedmé

Preciosa, a.s. exhibited at the Asia’s Fashion Jewellery & Accessories Fair in Hong Kong again. Visitors of the biggest jewellery  fair in Asia have acquainted with the Pantone Spring/Summer 2014 and, of course, with MAXIMA, the main topic of the Preciosa's booth.

The latest lead-free GENUINE CZECH CRYSTAL™ product line MAXIMA by Preciosa® has determined not only future direction of Preciosa's crystal components, but also set up a completely new quality level in the market. The Preciosa booth, largest of the fair, was therefore designed mainly for presentation of MC Chaton MAXIMA. The first product of the MAXIMA lead-free product line, which was launched in April 2013. Visitors especially welcomed its premium look and increased brilliance, which is a result of the combination of a unique cut and newly developed Dura-Foiling™ layer. The patented 15-facet cut  gives the stones maximum shine and removes unwanted dark areas;  the sparkle and brightness is achieved due to the goldish-silver Dura-Foiling™.  The foiling not only reflects light beautifully, but also increases the stone’s resistance to damage during processing. Customers also appreciated the better technological quality of the lead-free crystal itself, which complies with the most strict global standards for lead-free children’s products.

Exposition of Pantone Spring / Summer 2014 colour trends in fashion jewellery had  much smaller space in the booth this year. Yet it succeeded. As each year before, the colour palettes and exposed jewellery objects from Preciosa components have interested thousands of visitors, who want to keep up with world fashion.

Preciosa, a.s. will exhibit in the autumn jewellery fairs in Bangkok and Hong Kong, and in the textile fair in Shanghai this year. MAXIMA by Preciosa® will be main theme again.


24.6.2013 17:53:49 | read 8121x



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